Makeup was first introduced in Pakistan in the 1950s. When it comes to makeup Pakistan is home to both local as well as international brands. Here, we will be mentioning in detail some of the finest and longest-running makeup brands in the country. The specific cosmetics products of the brand that outshine others or have helped advance the business further a simple example of this would have to be Medora lipsticks, these have been a staple product in every lady’s makeup journey in Pakistan. Hence, it is evident through the history following the 1950s era up till now that makeup has revolutionized the cosmetic industry of Pakistan for decades counting up to many more decades to come. When it comes to makeup Pakistan confidently follows every trend that starts.

How has Makeup Evolved Through the Years?

Adorning one’s face has been a trend for ages now. This is a trend that not only women but men have also been following. Personalities like Wang You have been known to wear makeup from the 1400s. Strawberries have been used as lipstick for many years. A light tint on the lips trend is back now, especially in Korean beauty standards. Light and thin eyebrows have dominated the eyebrow game for a long time but bushy and messy brows are the trend for today. The thick liner that stands out has been replaced by a thin eyeliner that gives a cat-eye look. When it comes to eyeshadow blue was the IT color! A soft sultry look was the way to go when it came to makeup back in the day. As for nowadays, a chiseled and sharp look is the way to go. Unless talking about an everyday makeup routine then it is all about enhancing the features with the help of makeup products pakistan.

Makeup in the 1900s

VS.

Makeup NOW

Let’s begin talking about the various makeup brands found in Pakistan.

Following are the makeup companies we will be Discussing in Detail

1. Medora of London
2. Masarrat Misbah
3. Beautify by Amna
4. Alezem’s beauty
5. The Rivaj UK
6. Atiqa Odho

There are many more that can be added to the list but these are some of the most outstanding ones.

Medora of London in Pakistan

Do you belong to a Pakistani household? Seen your mum wearing lipstick? Have stolen your mum’s lipsticks to try for yourself? Well, we can say this with surety this is the brand of lipstick your mum was using at the time when you were developing a sense of love and attachment towards makeup.

The origin of this brand is Swat and it caters to two types of lipsticks

• Matte
• Glossy-matte

First of all the application of the lipstick is smooth and one does not have to drag an unnecessary amount of time to get a layer to form on the lips. The end result provides a matte look that does not feel dry on the lips, the lipstick is actually hydrating for the lips and the best part is it does not come off too easily however, you may need to re-apply it once or twice throughout the day for a fresh look. They are affordable and super popular in all of Pakistan. Compare these to any other international lipstick you cannot deny that Medora of London is just as good if not better.

Masarrat Misbah makeup brand in Pakistan

The renowned Misbah owner of the Deplix saloon chain here in Pakistan has made a name for herself in the cosmetics world in Pakistan. Her makeup brand has been around for a handful of years now and its products are sold everywhere in Pakistan. Her cosmetic items are known to be hundred percent halal and cruelty-free. The most famous item from her brand is the Silk Foundation. That leaves the skin feeling and looking percaline and perfect upon application. The products are not expensively priced they are up to the mark and easily affordable.

Beautify By Amna in Pakistan

A local brand started by a single individual due to their love for cosmetics, especially makeup, this brand has grown tremendously and its products are advertised everywhere on social media. Most of their business is online but a lot of their renowned and most outstanding products are sold in stores in Pakistan. A brand as such has a bright future in revolutionizing cosmetic production in Pakistan. Since this is a local, small business-owned cosmetics brand their products are slightly on the pricey side but no compromises are made when it comes to quality. A marvelous brand for the youth of the nation.

Alezem’s Beauty in Pakistan

This is a brand famous for its lip and cheek tint that lasts on the face for many hours if not the entire day. Although this is not one of the most famous brands it still has some great products that should not go unnoticed. A tint is a trend followed by most young individuals all over the world, especially in Asia hence, why the need to add this brand was felt heavily. Their products are affordable as well and most of their business is online, check their website to purchase desired items.

The Rivaj UK sold in Pakistan

This one takes the cake when it comes to fame in the cosmetics industry in Pakistan. Rivaj is a brand that is still used by many Pakistanis to this day. Its products are timeless that never go out of use and fashion. All of its products make it one of the most famous makeup brands in all of Pakistan. Its products are inexpensive and easily affordable making it a top-rated brand loved by the nation.

Atiqa Odho cosmetics in Pakistan

This is the only Pakistani cosmetics brand that is known both locally and internationally. It is on the luxury side of Pakistani cosmetics. But Atiqa Odho is a renowned personality and famously known as a part of the fashion industry of Pakistan, she has also made a name for herself in the cosmetics industry for all of the nations to avail. The products are not the most inexpensive but no compromises are made when it comes to quantity and quality.

Hence, these are some of the famously known cosmetics brands in Pakistan. You can check out our website to find out more as well as get to know other makeup brands both local and international.

Here we will have mentioned some of the most common makeup-related questions people often ask and answer them to the best of our abilities to satisfy our customers as much as possible. A few common themes that follow makeup questions is the application process relevant to certain skin types, what amount of certain products one should be applying to the skin to make it seem flawless and waste as little product as possible, how to avail the best and long-lasting skincare products under a budget and much more.
Below we have answered these questions and many more to help those that visit the website or use any product available on the go4shine cosmetics.

Questions & Answers

Why does my makeup look cakey?

The reason for this could be that you might be using excessive amounts of a few or all products included in your makeup routine. If you pile too many products onto each other then the end result might turn out very cakey and the makeup on your face will be more prominent and less flawless looking on the skin. The reality behind this fact is that if you have makeup on your skin then it is a straight tell, sometimes for pictures or exclusive events where a lot of cameras might be involved a heavy makeup look requires you to look cakey in real when on camera you might look perfect and porcelain. To avoid this problem make sure the foundation you are using is good. Meaning it sits on the skin nicely so that the rest of the products can be piled on smoothly as well as blend in easily.

How do I cover my acne with makeup?

The answer to this is to invest in a heavy-duty foundation, depending on what your preference is pick between powder and liquid foundation and use it as a base layer then to provide further coverage use an undertone or lighter concealer that blends in nicely with the foundation to cover anything on the skin. Then set it in place with a light powder. If this does not work for you then even before foundation tries using a color corrector to even out skin tone and hide blemishes and pimples

How can I find the perfect shade of foundation for my skin?
The simple and easy thing to do for this is to go to the store and test out a few shades on your hand or neck for a better understanding of what shade best suits your skin tone. Keep your skin undertone in mind and pick a lighter concealer in order to achieve a bright makeup look.

How do I keep the makeup on my skin from creasing?

For this, you will have to invest in a good foundation as well as an even better setting powder that can effectively lock the makeup in place and help it last all day long without coming off the face. After you use foundation and concealer you can follow the following steps:
Use a loose setting powder for baking the face
Or use a compact powder to pat the product in place

What does it mean to bake the face?

After you have applied foundation it is necessary you use a setting powder to lock the foundation in place. Baking is a term used in makeup where after the foundation you use a brush or a beauty sponge to apply a layer of loose setting powder under the eyes, under the cheekbone area, on the sides of the nose, maybe even the chin and the middle of the forehead. Let it sit for a while and then brush the access off. What happens in this process is that the loose powder gets enough time to stick to the foundation and then whatever is left is brushed off with a makeup brush.

What makeup brush is used for what?

It can be slightly hectic to understand what type of brush is used for what products on the face. Different brushes with different angles are available that are used for their respective procedures. Mostly the fluffy brushes are used for powder products whereas the angles or straight brushes are used for blending or patting in the foundation and concealer. As for eyeshadow brushes, the fluffy ones are for both applying the shade and blending whereas the angles ones are for application as well as precision.

How can I achieve the perfect liner look?

The reason you want the answer to this question is that you simply cannot get your bare hands to do the effortless job for you. Well, if you would like to ask us then a few simple and easy as well as less time-consuming methods would have to be, either use a piece of tape right below the eye or create a few dots and then connect them to achieve a cat-eye look. Of course, this is just till you can master the art yourself without the help of a prop.

What do I put on the first concealer or foundation?

Although the traditional and normal way to do this is to apply foundation first and then use a light shade of concealer to achieve an airbrushed and bright look if you have skin problems then what you can do is apply concealer on the problems areas first, then apply foundation and then go over it with more concealer if needed. This is totally up to you and your personal preference. Makeup is an art and when it comes to art there is no such thing as right or wrong.
The key when it comes to applying mascara is to have patience because the moment you hurry is the moment you mess up and get mascara in places it should not be. And make sure to clean the wand on the sides of the bottle before applying because too many products might be stuck to the wand than needed. Or simply use waterproof mascara. However, if you still end up creating a slight mess then just wait for the product to try and scrape it off gently.

Foundation is a makeup product that is applied before any other item right after the skincare. It is a part of one’s makeup routine, often referred to as the base layer. Other products such as:

•         Concealer
•         Contour
•         Bronzer
•         Blush
•         Eye-makeup
•         And highlighter

These are all the products that sit on the base layer. It is a crucial step in makeup because the right foundation can result in the whole makeup look turned out flawless, making your skin look airbrushed and pore less.

There are people that do not prefer to include the foundation in their daily makeup routine and some that cannot live without the perfect foundation as a step of their everyday makeup look. There are also a few people that use loose or compact setting powder, eradicating foundation completely out of their routine. To some foundation is just a special day application thing.

To understand the importance and need of foundation you must first figure out which type of foundation is suitable for your own skin type and what works best for you.

Foundation or base can be found in various forms such as:

•         Liquid foundation (in a bottle/ different densities and thickness + requires a setting powder)
•         Powder form of foundation (conceals the skin just as well but has a matte finish and does not require a setting powder)
•         Stick Foundation (also has a matte finish but often requires a setting powder)
•         Pallet Foundation (comes in a pallet and is just as creamy)

Foundation is also found in two types:

1.       Full-coverage
2.       Light-coverage

If you have good skin or do not like your face feeling heavy throughout the day then light coverage foundation is the right choice, especially if you have no spots or blemishes, or pigmentation on the skin or face. In this category also lie BB and CC creams that are tinted and sometimes act as foundations for the skin. Most people with no pigmentation on the skin use these creams as they do the job just fine for them and the skin can breathe without feeling heavy or cakey.

But if you have acne on your skin, heavy breakouts, cystic acne, pigmentation, or anything else and would like to cover it up completely then full coverage foundation is the best. Or if you are going for a heavier look where a lot of makeup needs to be piled on the face then also full coverage foundation is the best as it can hold more products and result in a nicer more put-together end result and even turn out better in pictures.

Let’s talk about the differences between powder and liquid foundation and which is suitable for what skin texture and type.

A Powder Foundation And Its Benefits

The thing with powder foundation is that depending on the brand you are using this can be a great product to get your hands on if you have sensitive or damaged skin. It is known to have fewer chemicals in the formula meaning it provides coverage for the skin as well as takes care of it throughout the day and night. The number of preservatives involved in the formula is also less as compared to liquid foundation. The ratio is about one percent to three percent respectively. This means a liquid foundation has double the number of preservatives as compared to a powder one. This base product has the ability to absorb oil if you have oily skin which means that it will keep your skin looking matte instead of oily. It protects the skin while causing no extra harm or breakouts. Hence, if you have acne-prone skin then this is a great step to add to or switch to in your makeup routine.

Liquid Foundation And Its Benefits

As for liquid foundation, this is a general foundation type that is used by anyone that applies makeup. It provides proper coverage and is easier to apply. Although the liquid inside the bottle can vary such as a liquid foundation of any brand may be thick, runny or spray on etc. The consistency is dependent on the brand name and the audience it caters to. This fact is also true for powder foundations but these do not prove to be the best if you have perfectly fine or close to fine skin. If you have really good looking and feeling skin then the tiniest drop or dab of liquid foundation is ideal for you or maybe even none at all, it all depends on you and your preferences.

 The difference between the two is with the powder foundation you most definitely do not need to use a setting powder but with liquid foundation if you want to achieve a matte makeup look then it is necessary you use the right powder as well. Or if you prefer a dewier look then you need to use the best foundation that does not make the makeup move around on the face too much and eventually causes it to mess up. There are also foundations available in the market that come in liquid form but provide a matte finish, in the instance of not wanting to use a setting powder you should look for such type of product.

Which is better for you?

As we have already made it clear, with cosmetics you can never know what is best for you unless you are aware of what is not. You need to look for the right products for your skin and body. As for foundation if you have oily skin then once you have figured out your preference look for the brand that suits you best as ingredients are something one should be highly conscious of when picking and item. If you have normal skin then congratulations you can use anything as long as you like the way it looks on you and how it makes you feel. As for dry skin it is essential you look for a hydrating foundation as well as one that does not harm the skin and provides proper coverage.

Hence, these are the things once must be aware of when picking the right type of foundation depending upon their skin type and the brand that suits them best. On the go4shine page we sell some of the finest cosmetics products in all of Pakistan, feel free to look through and pick the item you desire. 

Makeup is an adornment for the face. Accentuating the features with the help of these products is considered an art. People do not just use it to cover up their flaws or blemishes instead it is considered a form of art where people express themselves by beautifying their facial features with the aid of these items. This art form has also evolved into a business now that just keeps on growing and evolving with time and era as well as trends.

Makeup has so much power that it can make you feel better about yourself if you are insecure. Which is both positive and negative in itself. Some people like to spend the entire day with a face full of makeup and some simply wait for special occasions to apply it. Either way, we have great products available on our website from esteemed brands for you to use. It has some great benefits as well as cons. We will be discussing both in order to answer any queries you might have.

Benefits of daily use of Makeup

Following are the advantages of everyday use & application of makeup products:

• It has the power to make you feel confident
• Eveline Makeup makes you feel fierce and put together
• It takes care of the skin against the hard dust and debris the whole day (with proper use)
• Accentuates your facial features making them more prominent and sharp
• You will feel less monotone and more different and put together with makeup
• It makes your skin look flawless and airbrushed
• It has the ability to give your personality a confidence boost
• It covers up blemishes and marks on the skin
• You will always look flawless and perfect in pictures
• You look half your age with it
• Due to the daily application of makeup you will get to clean your skin every day and night hence, it helps to ensure a clean skin
• It shows other people how much effort you put into looking nice and presentable
• The right products can make you want an everyday makeup routine that suits your skin type
• It helps cover up wrinkles
• Helps cover up aging marks
• Tired and feel like a zombie? But you have somewhere to be looking completely fresh? Then makeup is the answer. Even if it is just a light touch-up, it can do wonders for you.

You can leave feedback and more suggestions if you feel there are other benefits besides these. These are the most outstanding and basic benefits, commonly known. We believe there must be more and would love to hear from you, especially about how the products on our website made your skin feel and If they fit the criteria or not. We are confident that they do but would still love to gain customer feedback.

The Disadvantages of Daily Application of Makeup Products

It is an unchangeable phenomenon that everything in this world that give you benefit has its cons too. Be it a single con or many compared to the advantages, it still exists no matter what. In this same way as makeup makes you feel confident and beautiful it also has its list of disadvantages or perhaps cons. Although adjustments can be made depending upon what you can afford it is still recommended to no compromise when it comes to the skin.

Anything used or made accessible in the right way can provide you with benefits but if used recklessly or not in the right way, the way in which it should be used then it can be harmful as well. Same thing with makeup products if you are not using the right ones according to your skin texture and type then you are doing an injustice to your skin. Hence, a little knowledge can go far all the while it can benefit your skin, which is essential in feeling confident.

Because every night when you take off the makeup your skin should be feeling healthy, refreshed and clean, not congested and disgusting.

Below is a list of disadvantages that occur with the daily use of makeup products especially if they are not the right ones for your skin:

Disadvantages of Daily use of Makeup Products

• Daily application of makeup can make your skin feel trapped and congested
• Little bumps and congested pimples can occur on the skin, especially if not applied in a sanitary manner
• Proper use of makeup tools is necessary because they play an important role in keeping the skin healthy or else breakouts occur on the skin
• Although it does not have the ability to age the skin and make you look older than you are certain ingredients, however, damage the skin such as parabens. Hence, avoid products with this ingredient at all costs to feel young always.
• If you have sensitive skin then using makeup every day is not good at all because it can harm the skin further
• Allergic reactions may occur which leave unhealthy dry patches on the skin, this results in the skin drying out and dying faster
• Make sure no one else is using your products because this fact too can damage the skin
• Oily skin becomes even oilier if too much foundation is used every day
• The pores get clogged and dirt builds up inside causing the skin to breakout
• Mascara or eyeliner that is used by more than one person can cause an eye infection or other eye problems
• A huge threat is the cause of cancer due to excessive use of makeup. Although this is a rare occurrence it is still a possibility that should not be left unsaid.
• If you have unfit skin then it can bring down your morale if you use makeup every day, making you feel less confident than you did when you have it on. One must first be comfortable with who they are then happy about what they can become. Change is good but not at the cost of anyone’s satisfaction, happiness, and true confidence in being yourself.

Hence, these are the pros and cons that come with the everyday use of makeup products in Pakistan. It can be both for you and against you. The idea heavily depends on the person’s mindset and perception. Excessive use of anything is not good. Having a consistent and light makeup routine is better than begin perfect.